What is search engine optimization?

We would probably need about 220 pages to fully explain exactly what search engine optimisation is! There are two types of SEO company, one is "white hat" and the other is "black hat". We shall explain the difference between both types of SEO company. Let us first look at the terms and conditions of Google, the daddy of search engines. Google states in their terms that:

"These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit".

We uphold these priciples and respect the terms and conditions of all search engines, this is known as "White hat search engine optimisation".

There are other companies who will offer you a quick fix by using "black hat" techniques to get you higher in the rankings. They will use cloaking, back doors, link farms and all means they have available to get you ranked and take your money. BUT you will not be ranked for long, look what happened to BMW when they used such an SEO Company. Google gave them the kiss of death and removed BMW from the index. That is a serious warning, if BMW can get killed by Google then anyone can!

So what we do is this, we use all available means to make the search engines "like" your site. We do nothing untoward that would get a site killed or penalised by any search engine. We write your website for the end user with a mix of search engine spiders orientated code (this is mainly keywords and descriptions).

We do not guarantee to give your site position one on any search engine. Companies that state this will very often be using black hat SEO techniques. To understand what a search engine is and who powers what engine have a read here search engine optimization.

A lot of people get bogged down, they say "Hey I want to be page one on Google", we say we can get you there in 15 minutes and they say "wow", but we will get them there for some obscure keyphrase like " mongolian goat herder who lives in Cardiff with his mum and two dogs". Are we making sense? There is no point choosing an SEO company who will not research your niche, find out who your competitors are, look at what they are doing and then formulate a search engine optimisation strategy to beat them. At rankyoursite we do that before we sign contracts!

Please note that search engine optimization is an ongoing battle. As we gain you higher search engine rankings then your competitors will also be employing an seo company such as ours in an attempt to beat your site.

 

SEO, Search Engine Optimization packages

We offer ready made and tailored SEO packages. We DO NOT charge any initial setup costs. Hey, we want your business!

Bronze SEO Package:. We will optimise your site for three key phrases of three words or more eg. leasing company Norfolk, Property maintenance Glasgow, space cadet London!. Cost for the bronze package is £388 per month, minimum contract length is six months. Contact Us

Silver SEO Package:. We will optimise your site for five key phrases of three words or more eg.patient tracking system, small pirate shop, sheep farmer Wales!. Cost for the silver package is £512 per month, minimum contract length is six months. Contact Us

Gold SEO Package:. We will optimise your site for ten key phrases of three words or more eg. dating site Essex, financial services London, cuddy toy shop. Cost for the gold package is £958 per month, minimum contract length is six months. Contact Us.

Platinum SEO Package:. We will optimise your site for twenty key phrases of three words or more eg. car hire London, hire a bouncy castle Sussex, live feed BBC. Cost for the platinum package is £1588 per month, minimum contract length is six months. Contact Us

Profit Share SEO Package:. We will optimise your site in return for a small down payment and then either shares or profit share in your business. Contact Us

Custom SEO Package:. If you require key-phrases of less than three key words then please give us a call on 01945 480301 or email us and we will do our absolute best to help you. There is no minimum contract term with our Custom search engine optimization packages.